Please Stop Using The Zoom Transition In Your Videos

You’ve seen this transition effect before... probably too many times. It’s called the Zoom Transition. It’s a quick-cut that looks flashy and takes you from one scene to another in the blink of an eye. While this transition effect looks cool, using too much of one thing is overkill.

Videographers of all caliber are using the zoom transition so much it’s become cliche. When everyone is using this effect in every “inspirational travel video” it devalues the feeling you are supposed to get when watching those videos. It simply becomes, uninspiring.

So, if you’re a video creator, I challenge you to make an inspirational video without this zoom transition. Try using different transitions or even no transition effects, and see what you can come up with.

The zoom transition is a great effect when used properly, just like every transition. What you need to focus on when editing is: What feeling do I want the audience to feel when they watch my video, and specifically what do they want to feel in each specific sequence of transitions? Does this effect accomplish that?

Try using a variety of cuts or transition effects. When you use this zoom transition for every single edit, it makes your video look like it was a template, or like you’re just using the effect because it is trendy and not because it fits the transition.